Getting More Juice From Your Online Videos - Part 2

Last week, my good friend, Paula Mattisonsierra of Power Marketing SF in San Francisco, invited me to be a guest on her Facebook Live series, TEN@10. We're going to talk about why businesses should blog on their websites and the best ways to go about it. To watch this episode, go to the Power Marketing SF Facebook page at 1 p.m. EDT tomorrow (October 30, 2020).

As I wrote in Monday's blog post, this interview will be recorded and I'll have access to the recording, so I'm going to have it transcribed so I can post the video and the transcription on my website. Having a transcription available is a great service to the user because he or she may not want everyone around them to hear what they're watching. More important, it's great SEO content that can help boost your rankings.

And since you're putting the time and effort into creating the video, why not get the most benefit you can from it? In fact, not doing a transcription is like spending a ton of money on the latest iPhone and then only using it to make phone calls. It can do so much more!

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Getting The Transcription

You have a couple of options here, depending on whether you're willing to spend money on the transcription or not. If you're willing to listen to the video and manually type it up yourself, it doesn't cost anything but your time. In fact, you can even get a head start by uploading the video to YouTube and using the machine-generated transcript. (Near the bottom right of the video, click on the three dots and scroll down to "Open Transcript." Then copy and paste into a Word document. A word of warning: it will take a lot of clean up to remove all the timestamps and correct any mistakes you find.)

Personally, I decided to pay for the transcript through a service called GoTranscript. There are several of these services, which you can find with a quick Google search. I don't know how long the video will run, but I got an instant online estimate for a 30-minute video and the charge would be only $34.50. The final transcript will be delivered to me online in five business days. Money well spent, as far as I'm concerned.

Part 3: The Interview (Coming Friday)

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