I know what you're thinking ...
"Can this guy really help improve my business results?"
Yes. Really.
If you have a message to communicate to customers and prospects, a writer can help improve its impact by making sure your message is on target. It's the writer's job to understand your message, and, most important, what it's supposed to do. In other words, how do you want the reader to respond to what you say? Do you want them to make a purchase? Click a link? Call your phone number? Feel more positive about your brand? The process has to start with these questions to be successful.
So with a focus on your business needs, there are several ways a professional writer can make your message work better:
Content
Almost every business generates a variety of websites, social media posts marketing emails, and more, all communicating a message about the company. By focusing the message on specific business objectives, it will be more effective at delivering results.
Blog
If you have a website, a regular blog is the easiest and most cost-effective way to keep it fresh with new content. By posting new content on a regular schedule, you can boost your rankings in Google while giving your customers a reason to return to your site.
eNewsletters
If you are a business owner, you have knowledge that has value to others in your field, and to potential customers of your product or service. By providing that knowledge in eNewsletters, you position your company as an authority in your field. This allows you to talk about your company while educating the reader. Plus, once a potential customer signs up for your newsletter, that's a quality lead with a valid email address.
Scriptwriting
Creating and posting videos to YouTube or to your own website has become so easy and cost-effective, many businesses are sidestepping expensive video production and creating "home-grown" videos for professional use. Still, the words you say in your video are central to your message. By professionally scripting your "home-grown" video, the effectiveness of the message can still be maintained while keeping costs down.
Proofreading
Far too frequently, businesses will invest thousands of dollars on a billboard, a brochure, or a magazine ad, then discover a typo after it's too late. Some can be really embarrassing! And it's unfortunate because the cost of hiring a proofreader for an hour or even a full day costs a lot less than it does to reprint because of a mistake.
For more information, feel free to contact me or call 407-491-5285.
If you have a message to communicate to customers and prospects, a writer can help improve its impact by making sure your message is on target. It's the writer's job to understand your message, and, most important, what it's supposed to do. In other words, how do you want the reader to respond to what you say? Do you want them to make a purchase? Click a link? Call your phone number? Feel more positive about your brand? The process has to start with these questions to be successful.
So with a focus on your business needs, there are several ways a professional writer can make your message work better:
Content
Almost every business generates a variety of websites, social media posts marketing emails, and more, all communicating a message about the company. By focusing the message on specific business objectives, it will be more effective at delivering results.
Blog
If you have a website, a regular blog is the easiest and most cost-effective way to keep it fresh with new content. By posting new content on a regular schedule, you can boost your rankings in Google while giving your customers a reason to return to your site.
eNewsletters
If you are a business owner, you have knowledge that has value to others in your field, and to potential customers of your product or service. By providing that knowledge in eNewsletters, you position your company as an authority in your field. This allows you to talk about your company while educating the reader. Plus, once a potential customer signs up for your newsletter, that's a quality lead with a valid email address.
Scriptwriting
Creating and posting videos to YouTube or to your own website has become so easy and cost-effective, many businesses are sidestepping expensive video production and creating "home-grown" videos for professional use. Still, the words you say in your video are central to your message. By professionally scripting your "home-grown" video, the effectiveness of the message can still be maintained while keeping costs down.
Proofreading
Far too frequently, businesses will invest thousands of dollars on a billboard, a brochure, or a magazine ad, then discover a typo after it's too late. Some can be really embarrassing! And it's unfortunate because the cost of hiring a proofreader for an hour or even a full day costs a lot less than it does to reprint because of a mistake.
For more information, feel free to contact me or call 407-491-5285.
