Andy Cingolani
14136 Paradise Tree Drive
Orlando, Florida 32828
(407) 491-5285
[email protected]
http://www.linkedin.com/in/andycingolani
SUMMARY OF PROFESSIONAL QUALIFICATIONS
PROFESSIONAL HISTORY
Cingolani Content Solutions, Inc.
Owner, Freelance Writer, Marketing Consultant
Responsible for handling copywriting, proofreading/copyediting, social media content and project management for a wide range of clients, including:
The Walt Disney Company 2014 – present
Marketing Manager, Non-Leisure Marketing (contract)
Key strategic contributor on team responsible for lead generation, sales conversion strategy and brand management in the Meetings & Conventions, Youth Marketing and Disney Institute lines of business.
Pearson Embanet 2012 – 2013
Marketing Manager
Responsible for generating leads for four masters-level academic programs at Ohio University: Master of Health Administration, Master of Science in Nursing, Master of Athletic Administration, and Master of Coaching Education. Lead channels include SEO, paid search, education portals, email initiatives, and Internet advertising. Managed campaigns utilizing CRM platform.
Marriott Vacations Worldwide 2011
Account Executive, Internal Communications (contract)
Managed the Internal Communications relationship with MVW’s in-house ad agency. Worked with creative team, traffic and production to manage a wide range of projects through the agency process, including print, logo/identity design, electronic templates, video production, and specialty items.
Cingolani Marketing Group, LLC 2009 – present
Sr. Marketing Consultant
Managed process for the design, review, and approval of Check-In Brochures, online Activity Guides, maps and floor plans for Wyndham Vacation Ownership. Marketing clients have also included Central Florida YMCA and Yoga East Orlando. Writing and editing clients include Disney’s Yellow Shoes Productions, Wyndham Vacation Ownership, Valencia College, Orlando Health, Sol Melia Vacation Club, EmbanetCompass, and Perspective magazine. Managed the activities of graphic designers, administrative coordinators, writers, proofreaders and vendors.
Wyndham Vacation Ownership 2006 – 2009
Brand Manager
Responsible for contributing to the effective management of the Wyndham Vacation Ownership brands, Wyndham Vacation Resorts and WorldMark by Wyndham, while meeting the advertising needs of key clients. Clients included corporate hospitality marketing, corporate in-house marketing, site marketing, vacation package marketing and referral operations.
Successfully served as Project Manager responsible for developing creative materials that supported numerous high-profile marketing initiatives, including:
CFI/Westgate Resorts 1997 - 2006
Account Executive
Responsible for providing account service to a broad variety of clients, including Sales and Marketing, Executive, and Public Relations. Responsibility also included tracking all collateral and print advertising jobs, from initiation and concept through approval and print production. Position involved extensive client contact to obtain creative needs and communicate regular progress and approvals for every project.
DeFalco Advertising/Media III Advertising 1995 to 1997
Public Relations Manager
Coordinated with clients in formulating strategies, writing materials, and gaining client approval. Clients included local CENTURY 21 offices, Mercedes Homes and Consumer Credit Counseling Service (CCCS).
Gateway Marketing 1994 to 1995
Creative Specialist
American Income Life 1992 to 1994
Insurance Agent
Freelance Copywriter 1991 to 1992
Southeastern Academy 1989 to 1991
Advertising Copywriter
Concept Advertising & Design 1988
Media Specialist
EDUCATION
Southern Illinois University-Edwardsville
Bachelor of Science in Journalism/Mass Communications
Minor in English/Creative Writing
Orlando, Florida 32828
(407) 491-5285
[email protected]
http://www.linkedin.com/in/andycingolani
SUMMARY OF PROFESSIONAL QUALIFICATIONS
- More than 20 years marketing experience, including brand management, account service, advertising, public relations, editorial and marketing writing.
- More than 14 years experience in the timeshare business, working with in-house creative departments to serve a wide range of clients, including Human Resources, CMP (OPC) marketing, in-house marketing, owner referral marketing, and sales.
- Proven track record of managing complex projects on deadline and within budget – setting deadlines, solving problems and meeting established goals and benchmarks.
- Exceptionally strong at effectively managing multiple objectives simultaneously, even in challenging, deadline-sensitive environments.
- Extensive experience working with creative teams. Strong writing skills.
PROFESSIONAL HISTORY
Cingolani Content Solutions, Inc.
Owner, Freelance Writer, Marketing Consultant
Responsible for handling copywriting, proofreading/copyediting, social media content and project management for a wide range of clients, including:
- Healthcare copywriting for Orlando Health, Florida Hospital, Metro Health and South Lake Hospital, including blog posts and online copy.
- Generated content for an extensive overhaul of the Martin Engineering website.
- Wrote all copy for a complete relaunch of a website for Citywide Cleaning in New York City.
- Researched and wrote six video scripts for Exploria Resorts.
- Generated two Facebook posts per day for seven months including topic and photo research, for Exploria Vacations, a marketing division of Exploria Resorts.
- Contributed writing, editing and proofreading on a $500 million road construction proposal for Skanska USA.
The Walt Disney Company 2014 – present
Marketing Manager, Non-Leisure Marketing (contract)
Key strategic contributor on team responsible for lead generation, sales conversion strategy and brand management in the Meetings & Conventions, Youth Marketing and Disney Institute lines of business.
- Managed youth group marketing efforts for Night of Joy 2014, including a lead generation campaign that required the development of a microsite supported by direct mail, email and banner advertising campaigns.
- Managed development of a marketing video for an Americheer/Ameridance event at Disney’s Wide World of Sports Complex.
- Developed the Exhibitor Concierge eBrochure, designed to promote a range of Disney services to off-site event exhibitors.
Pearson Embanet 2012 – 2013
Marketing Manager
Responsible for generating leads for four masters-level academic programs at Ohio University: Master of Health Administration, Master of Science in Nursing, Master of Athletic Administration, and Master of Coaching Education. Lead channels include SEO, paid search, education portals, email initiatives, and Internet advertising. Managed campaigns utilizing CRM platform.
- Worked closely with academic partners and SEO specialists to develop content for four program websites.
- Worked with paid search specialists to oversee initiatives on Google (including search, remarketing and content), Facebook, Bing and LinkedIn.
- Working with a vendor, executed numerous successful email blasts, consistently exceeding lead goals and achieving favorable CPLs.
- Manage annual combined marketing budgets of more than $1 million.
Marriott Vacations Worldwide 2011
Account Executive, Internal Communications (contract)
Managed the Internal Communications relationship with MVW’s in-house ad agency. Worked with creative team, traffic and production to manage a wide range of projects through the agency process, including print, logo/identity design, electronic templates, video production, and specialty items.
- Successfully managed all print materials and specialty items for five conferences, requiring the design and production of programs, name tags, specialty products, email and PowerPoint templates, etc.
- Managed design and production of a package of print and specialty items for a Food & Beverage Activities conference that was a finalist in the Special Events category at the 2012 ARDA awards.
- Managed a total of 275 jobs over a period of just more than five months.
Cingolani Marketing Group, LLC 2009 – present
Sr. Marketing Consultant
Managed process for the design, review, and approval of Check-In Brochures, online Activity Guides, maps and floor plans for Wyndham Vacation Ownership. Marketing clients have also included Central Florida YMCA and Yoga East Orlando. Writing and editing clients include Disney’s Yellow Shoes Productions, Wyndham Vacation Ownership, Valencia College, Orlando Health, Sol Melia Vacation Club, EmbanetCompass, and Perspective magazine. Managed the activities of graphic designers, administrative coordinators, writers, proofreaders and vendors.
Wyndham Vacation Ownership 2006 – 2009
Brand Manager
Responsible for contributing to the effective management of the Wyndham Vacation Ownership brands, Wyndham Vacation Resorts and WorldMark by Wyndham, while meeting the advertising needs of key clients. Clients included corporate hospitality marketing, corporate in-house marketing, site marketing, vacation package marketing and referral operations.
- Selected as Project Leader of the department’s Kaizen/Six Sigma process improvement team
- Traveled to 6 sites to deliver a brand transition presentation, communicating history, objectives and procedural changes brought on by the transition to a Wyndham brand
- Split management responsibilities of two Brand Specialists with two other Brand Managers and Director of Brand Management for sales and marketing.
- Working with Vice President of Legal, Director of Marketing Compliance and Director of Marketing Services, initiated and obtained buy-in of a new process that significantly reduced reworks due to legal compliance revisions
Successfully served as Project Manager responsible for developing creative materials that supported numerous high-profile marketing initiatives, including:
- Development of an 8-minute promotional video highlighting 23 resort properties for use at CMP location: wrote outline, worked with Legal toward approval, gave direction to creative and managed project through to production
- Complete redesign and rethinking of the In-House marketing collateral package to include a themed Travel Journal and related support materials
- Rebranding of signage at all CMP and Welcome Centers throughout the system, consisting of more than 60 locations
- Design and production of all collateral for package sales program, consisting of 54 versions of inserts based on destination, as well as support collateral and signage
- Rebranding of the Owner Referral marketing kit, consisting of 15 individual pieces, some of which had 35 versions based on site
CFI/Westgate Resorts 1997 - 2006
Account Executive
Responsible for providing account service to a broad variety of clients, including Sales and Marketing, Executive, and Public Relations. Responsibility also included tracking all collateral and print advertising jobs, from initiation and concept through approval and print production. Position involved extensive client contact to obtain creative needs and communicate regular progress and approvals for every project.
- Responsible for tracking job progress of approximately 100 new jobs per month, with up to 300 jobs open at any given time
- Initiated and designed department’s job flow process from scratch, including client review/approval, job tracking, and archiving of completed jobs
- Contributed articles and editorial support to company’s publications: I Love Orlando and I Love the Smokies magazines
DeFalco Advertising/Media III Advertising 1995 to 1997
Public Relations Manager
Coordinated with clients in formulating strategies, writing materials, and gaining client approval. Clients included local CENTURY 21 offices, Mercedes Homes and Consumer Credit Counseling Service (CCCS).
- Initiated and wrote a weekly consumer advice column for CCCS that ran in up to 12 community newspapers throughout Central Florida, significantly expanding the client’s public awareness
- Packaged completed columns and sold them to CCCS branches throughout the U.S., generating revenue from the existing inventory of columns; continued writing for this project on a contract basis for two years after leaving the agency
- Served as Public Relations Chair for the Seminole County Sailfest, the world’s largest inland regatta, in 1995 and 1996
Gateway Marketing 1994 to 1995
Creative Specialist
American Income Life 1992 to 1994
Insurance Agent
Freelance Copywriter 1991 to 1992
Southeastern Academy 1989 to 1991
Advertising Copywriter
Concept Advertising & Design 1988
Media Specialist
EDUCATION
Southern Illinois University-Edwardsville
Bachelor of Science in Journalism/Mass Communications
Minor in English/Creative Writing
