Google Grants Overview
Google Grants is a program through which Google will grant up to $10,000 per month in paid search (also called "pay per click") advertising to non-profit organizations at no cost. It allows 501(c)(3) non-profits to drive traffic to their website and it can serve a variety of purposes depending on your organization’s needs, including:
Google Grants – Costs
Setup - $495 (one-time fee)
Monthly management
- $195/month for 2 campaign updates per month
- $345/month for 4 campaign updates per month
A successful campaign has to be periodically monitored on an ongoing basis to make adjustments based on the results of the campaign and trends in search marketing.
Landing page(s)
In order for any Google Adwords campaign, including Google Grants, to be effective, we recommend having a page on your website dedicated to the campaign. Depending on the organization’s objectives, this page would be designed to accept donations, promote membership, or build awareness.
Create content, design page and launch - $195/page
Text only - $95
If your website is not in Wordpress, we provide text that your web designer can place into a new page, which would be the destination for the Google Grants ads.
Optional Services
These services are available and will be quoted separately upon request:
For more information, please contact Andy Cingolani of Cingolani Content Solutions by calling 407-491-5285 or sending an email to andy@cingolanicontent.com.
- Fundraising
- Building membership
- Raising awareness
Google Grants – Costs
Setup - $495 (one-time fee)
- We manage the entire application process
- Coordinate with Google Grants as needed
- Establish Google Adwords account
- Launch program
Monthly management
- $195/month for 2 campaign updates per month
- $345/month for 4 campaign updates per month
A successful campaign has to be periodically monitored on an ongoing basis to make adjustments based on the results of the campaign and trends in search marketing.
- Review metrics from Google
- Perform keyword analysis
- Revise keywords as needed
- Revise ads as needed
Landing page(s)
In order for any Google Adwords campaign, including Google Grants, to be effective, we recommend having a page on your website dedicated to the campaign. Depending on the organization’s objectives, this page would be designed to accept donations, promote membership, or build awareness.
Create content, design page and launch - $195/page
- Create concept strategy
- Write text
- Design and launch page
- Set up form for call to action
- Note: current website must already be in Wordpress
Text only - $95
If your website is not in Wordpress, we provide text that your web designer can place into a new page, which would be the destination for the Google Grants ads.
Optional Services
These services are available and will be quoted separately upon request:
- Online payment system
- Non-Wordpress landing page
- Site conversion to Wordpress
For more information, please contact Andy Cingolani of Cingolani Content Solutions by calling 407-491-5285 or sending an email to andy@cingolanicontent.com.