Earlier this month, it was my week to give a 10-minute presentation about my business to the members of the BNI networking group I'm in. For a few weeks, I thought about what I would say and how I could get people to understand the value of what I do. I decided that it had to start with a narrative - a story that has a beginning, middle and end. It's human nature to be drawn in by a story, with plot and characters.
So I introduced myself and said, "I am a freelance writer and so, naturally, I'm going to start with a story about ... plumbing."
This is, more or less, my plumbing story:
So why did I start a presentation about my services as a writer with a story about plumbing? Because there are a few parallels between me, the lead character in that story, and business owners out there who know without a doubt that they should be blogging on their websites. That said, not everyone really understands why blogging is so important. Here are the three most important reasons:
So what does all this have to do with plumbing? Well, even if you're a good writer who got A's in English in school, writing a 500-word blog post is hard work because you don't do it every day. A lot of people start with good intentions and blog for a month or two, but then taper off or abandon it completely. In fact, go look at a handful of small businesses' websites and take note of when they're last post was. You won't have to look for long until you find one that's eight or nine months old. This happens not just because the writing is hard work for them, but because coming up with new ideas every week or two is also a challenge.
I'm like that plumber who came in, got the job done in a couple of hours and didn't cost me much money. I sit in front of a blank page on the screen at least once a day. And because I do it every day, I have a process that works for getting started, doing the research, coming up with a compelling introduction and writing the blog. That means what might take most people all day takes me a couple of hours and my clients are always happy with the results.
So if you know you need to blog on your website, and you dread the thought of doing it or simply don't have time, let's talk!
blogging or journaling. Which is it?
Sometimes I write about writing. Or business. And then there are the times I just write about the loose change jingling around in my head... bacon, hockey, Stumpy, movies, lawn maintenance... who knows?